• Identity, AR, Exhibition
Due to the rapid technological progress of the last decade, augmented reality (AR) is no longer just an abstract concept. Instead, everyone who owns a smartphone or computer has the technical prerequisites to make use of AR. The areas of application and possibilities are as numerous as they are varied, yet its potential remains largely unexplored.
The aim of “Digital Playground” was to provide an overview of the design opportunities offered by AR. It sought out to educate and encourage the use of AR in graphic design. For this purpose, installations were presented as part of an interactive exhibition, which both dealt with the new medium thematically and applied the method technically.
The works, which can be described as an arrangement of 3D prints, were digitally enhanced using a smartphone application, thus offering the opportunity to become familiar with the medium and to experience its effects directly.
Designers and interested parties were meant to be made more familiar with AR technology by means of a playful way, and were furthermore encouraged to take their first steps in this field.